Digital wallets have made cashless transactions extremely convenient and hassle free. As a result, more and more people are adopting the digital wallet system for accepting and making payments. After demonetization, even the small street vendors like fruit and vegetable sellers have started using digital wallets like Paytm and MobiKwik.
However, what we often ponder over is how exactly do the digital wallet companies earn, especially when they are offering up to 50% to 100% cashback. Lets get a little deep and understand the revenue model of the digital wallet companies. The business modelMost of the leading digital wallet companies primarily work on set business models, i.e. the recharge business, bill payments, digital wallets, and the E-commerce business. Nearly every digital wallet company started off by providing recharge services first, eventually expanding to offer bill payments, digital wallets, and finally E-commerce businesses.
For every recharge done through the digital walle
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